Wednesday, October 7, 2009

Full Disclosure

The Federal Trade Commission (FTC) has released new guidelines governing endorsements and testimonials which include blogs for the first time. Under the new rules, blogs that do not disclose "material connections" with the products they advertise or endorse can face fines of up to $11,000. What are "material connections"? Getting stuff for free or getting compensated for the endorsement.

To insure that we are in compliance with the new FTC rules, the Fi-Ni Report would like to disclose that, yes, we have received and used Dr. DX's Antenna Wax and Sunspot Salve, as well as McElroy's Key Grease. However, we have received no discernable benefit from any of these products. So take that as you will.

1 comment:

  1. It seems like the Federal Trade Commission (FTC) is constantly changing its guidelines and making the rules more and more strict. I guess that's the government for you, so a government-run entity shouldn't be any different.